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== Case Study 1: Coca-Cola (KO) == === The Investment === In 1988, Warren Buffett’s Berkshire Hathaway purchased a significant stake in Coca-Cola, investing $1.3 billion. This investment represented a classic example of Buffett’s belief in buying strong brands with durable competitive advantages. === The Rationale === # '''Strong Brand:''' Coca-Cola is one of the most recognizable brands globally, creating a significant economic moat. # '''Consistent Earnings:''' The company had a track record of stable and predictable earnings, fitting Buffett’s criteria for financial stability. # '''Global Reach:''' Coca-Cola’s extensive global distribution network ensured continued growth and market dominance. === The Outcome === Buffett’s investment in Coca-Cola has grown exponentially. Today, the value of Berkshire’s stake in Coca-Cola is worth over $20 billion, showcasing the power of long-term investing in strong, profitable companies. === Lesson === Invest in companies with strong brands, consistent earnings, and global reach. Patience and a long-term perspective can turn a significant initial investment into substantial wealth.
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