Editing 1course Affiliate Marketing (section)

==== 4. Return on Ad Spend (ROAS) ====
'''Definition:''' ROAS measures the revenue generated for every dollar spent on advertising. It’s calculated by dividing your total revenue by your total ad spend.

'''Example:''' If you spend $100 on ads and generate $300 in revenue, your ROAS is 3.

'''Why It’s Important:''' ROAS helps you evaluate the effectiveness of your paid advertising campaigns. A higher ROAS indicates better returns on your ad investments.

'''Action Step:''' Track your ROAS for all paid campaigns. Adjust your targeting, ad creatives, and bidding strategies to improve your ROAS.