Editing 1course Affiliate Marketing (section)

==== 5. Average Order Value (AOV) ====
'''Definition:''' AOV is the average amount of money spent each time a customer makes a purchase through your affiliate link.

'''Example:''' If your total sales amount to $1,000 from 20 orders, your AOV is $50.

'''Why It’s Important:''' A higher AOV means more revenue per transaction, which can boost your overall earnings.

'''Action Step:''' Promote products that increase AOV, such as bundles or high-ticket items. Encourage customers to purchase more through upselling and cross-selling techniques.